Thursday, January 6, 2011

Lead Generation

Lets first begin with the term "Lead Generation"

Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers. Lead generation is generally generated through search engines, direct mail, email, or telephone.

A lead is a sign-up for an advertiser offer that includes contact information and in some cases, demographic information. There are many different kinds of leads such as debt, loan modification, tax, bankruptcy, education, insurance and mortgage leads.

Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.

jShrimali
SEO - Online Marketing Consultanat

10 comments:

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